This virtual space is a day spa with almost every amenity you could imagine having at a real one. The place is very high end, and each service offered is pretty expensive, which makes it geared toward richer people, mainly women, who look to pamper themselves with the best of the best. The atmosphere of the spa is soothing and exactly what people look for in real life for when they go to a spa that costs a lot of money. There are also special services offered that cost more or that are only available for a short time, in order to make people feel like they are receiving great deals or exclusive offers. There are areas where people can just lounge around without having to partake in any of the services.
As the services offered are high end, the target costumer for this is rich people, mostly women, who enjoy going to the spa and using the services offered. Women especially often feel the need to pamper themselves in real life, so the virtual simulation of this in Second Life makes it appealing to users. Also, because it is one of the more serene calming spots for people to relax other than an actual island vacationing spot, it appeals to people to go there. The design of the spa is also made to appeal to people more than other islands available on Second Life.
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